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emPOWER
A Quarterly Insight into the Real Estate Market

LaCrosseCommercialRealEstate.com


Office Locations:
432 Division Street, La Crosse
1131 Main Street, Onalaska
217 N. Black River Street, Sparta
33 S. Walnut Street, La Crescent

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emPOWER
A Quarterly Insight into the Real Estate Market
__________________________________
Gerrard-Hoeschler REALTORS® is moving to a New Downtown La Crosse Location

La Crosse, WI – February 21, 2011 – Gerrard-Hoeschler REALTORS®, the area’s leading real estate Brokerage Company,  is pleased to announce they will be moving its downtown La Crosse office to the Times Square building at the corner of 3rd and La Crosse Streets this spring.

The new location across from City Hall will provide Gerrard-Hoeschler with excellent visibility and customers with convenient access.  The suite offers more private offices, an impressive conference room, and a larger reception area where clients can relax in a comfortable atmosphere.

Celebrating over 60 years of service to the La Crosse area, Gerrard-Hoeschler REALTORS® co-owner, Nancy Gerrard, said the move reinforces our commitment to La Crosse and the community.   Jay Hoeschler recognizes the challenges that can go along with a move like this, but states, “We believe in our local economy, our community and our customers, and look forward to many more years of service to La Crosse in this new location.”

At Gerrard-Hoeschler REALTORS® agents attend in-house training and continuing education classes, enabling them to stay on the cutting edge of real estate practices. The company has grown to 40 real estate professionals and includes second and third generation real estate broker/owners, Nancy Gerrard and Jay Hoeschler, and former Vice President and Legal Counsel for the Wisconsin Realtors Association, Rick Staff.  Having this concentration of local real estate expertise allows Gerrard-Hoeschler REALTORS® to provide a superior level of service and resources to customers and clients throughout the Coulee Region.

Gerrard-Hoeschler REALTORS® is a full-service real estate brokerage company with four office locations in La Crosse, Onalaska, Sparta and La Crescent.  

If you or someone you know is interested in leasing the 432 Division Street building, please contact Gary Lass at 608-781-8451.

Gerrard-Hoeschler REALTORS®

Contact: Rick Staff, President and Legal Counsel

Ph: 608-781-8454

info@GHrealtors.com

432 Division Street

La Crosse, WI  54601

Gerrard-Hoeschler's Commitment to the Community

 

Rick Staff, Attorney

President & Legal Counsel

608-791-7715

rickstaff@GHrealtors.com 

Following a lengthy study by a group of community leaders including Jay Hoeschler, Nancy Gerrard and Rick Staff, the City of La Crosse and La Crosse County have begun the process of creating a Joint Housing Task Force. The Task Force will be comprised of industry and community representatives, La Crosse County officials and staff as well as officials and staff from the City of La Crosse. The Task Force will be seeking ways to improve housing stock in the City of La Crosse with the ultimate purpose of economic development and lower real estate taxes. A study by Karl Green of the County Extension Office illustrates the nature of the problem: http://lacrosse.uwex.edu/files/2010/05/LaCrosseHousingStudy_Final9-13-10.pdf

The City and County’s resolution charges the task force to prepare a report to be presented within 180 days, identifying the most cost effective recommendations to reverse the current housing trends in the City, including but not limited to:

  • Effective program examples from other communities that have met similar challenges to address deteriorating housing stock, aging housing stock, neighborhood deterioration, housing rehabilitation, new housing replacement.
  • Zoning & regulatory options, such as student district zoning and occupancy limits
  • Practices to stimulate private investment, such as the best uses for Tax Increment Financing
  • Inspection code enforcement priorities to enhance the highest property values
  • Capital priorities that best contribute to reinvestment and redevelopment 


Many more issues than these will need to be addressed and the process will take years, not months to complete. Gerrard Hoeschler is committed to allocating the resources necessary to ensure that the work of the Task Force results in a measurable improvement in the quality of La Crosse’s housing and a significant reduction in City of La Crosse property taxes.

Contact Rick Staff at Gerrard Hoeschler for updates on the progress of these efforts.

USAA Certified Agents

Gerrard-Hoeschler REALTORS® has the largest group of USAA certified agents!  


Click here to see a list of USAA certified agents who will be happy to assist you.


For those who stood tall for this countryand for their families, we stand ready to return the favor.

Belonging to USAA is more than just doing business with an organization that's financially strong. It's getting access to truly competitive products, award-winning customer service and the convenience of banking, investments and insurance when and where you want.  For more information contact a Gerrard-Hoeschler USAA certified agent or visit www.USAA.com.
Active & Veteran Military
For those currently serving, or who have served, we specialize in understanding your financial needs, from deployment to military retirement.

Their Families
Your family is our family - and we're here for them too.

Future Generations
Pass on the legacy to future generations.


De-cluttering is the Best Home 'Improvement'

The lead-generating company HomeGain has released a survey of real estate professionals that includes the best inexpensive improvement homeowners can make before a sale is cleaning up the property.  

Professionals were asked what was the best thing homeowners could do for less than $5,000.  The #1 response was cleaning and de-cluttering, which the survey said would cost about $290, and adds $1,990 to the value of the property.

Other responses were:
  • Lighting. Cost $375.  Adds to value, $1,550.
  • Home staging. Cost $550.  Adds to value, $2,194
  • Landscaping. Cost $540.  Adds to value, $1,932.
  • Electrical and plumbing repair. Cost $535.  Adds to value, $1,505.

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SHORT SALES

Home Affordable Foreclosure Alternatives Program (HAFA)

To help homeowners who are unable to keep their homes under the Home Affordable Modification Program, the HAFA program may make a short sale or a deed-in-lieu of foreclosure a viable option to help them avoid foreclosure. The HAFA Program, which took effect April 5, 2010, provides servicer, seller and junior lien holder incentives for these transactions and is designed to simplify and streamline use of short sales and deeds-in-lieu of foreclosure.

NAR has created a document that outlines escalation options when involved in a HAFA transaction. For questions and contact information,
 Read more >

Spring checklist for the home

Don’t let problems around the house turn into money drains


To help you protect your most valuable asset—your home—be on the lookout for these potential issues and learn how to fix them:


1

HAZARDOUS DECK

Look for water stains where the deck ties to the house. Ongoing water leakage can lead to wood decay, weakening the deck structure and the house. If you have any doubt about the structural integrity of the deck, call a pro to investigate.

Rid your deck of moss and mold. Pressure washers are effective. Remember, if you see wood damage, like raised fibers, increase the distance between the spray nozzle and the decking.

2

DIRTY AIR CONDITIONER

Disconnect electric power to the outdoor condenser on your air conditioner and clear it of leaves and debris with a vent brush, power blower, garden hose, or the brush attachment on your vacuum cleaner. If the cooling fins are exposed, be careful not to bend them. (If your yard has lots of trees and plants, wrap fiberglass mesh around the condenser coil to capture pollen and leaves. Replace the mesh as needed. Don't allow debris to block airflow.) Vacuum the grille and register inside the home to ensure good airflow. And change your furnace filter.

3

FOUNDATION FISSURES

Hairline cracks in foundation walls might be the result of concrete curing or minor settling and aren't automatically cause for alarm. Mark them with tape and check them again in a few months. If they've worsened, call a structural engineer. If they're stable, fill them with an epoxy-injection system.

Also:

  • ·         Fill in holes in siding and foundation walls with expandable foam.
  • ·         Check that the ground around the foundation slopes away from the house (about 1 inch per foot).
  • ·         Look for pellet-shaped droppings or shed wings from termites.
  • ·         Clear the area of leaves, in which rodents can nest.

 

4

FAULTY GARAGE-DOOR OPENER

To check that the door is balanced, release it into the manual mode and lift it by hand. The door should lift easily and smoothly and stay open on its own about 3 feet off the ground. If it doesn't, by hire a garage-door technician to counterbalance its overhead spring . Next, set the reversing force on the opener as low as possible. Place a 2x4 board on the ground under the door, wide side down. The door should pop back up when it hits the 2x4. If it doesn't, call a garage-door pro. Test the photoelectric eyes by holding the 2x4 between them. The door should reverse direction. If it doesn’t, have it checked by a pro.

5

CLOGGED GUTTERS

Clear gutters of debris and check them for corrosion, joint separation, and loose fasteners. Flush out downspouts and unclog leader pipes. Leaders should extend at least 5 feet to direct water away from the foundation.

6

LEAKY ROOF

Leaks typically occur around an inadequately flashed chimney, skylight, or other opening. They're easiest to spot in the attic; inspect the rafters for water stains. Patching leaks is best left to a professional. While the contractor is on the roof, have him clean leaves from roof valleys.

Examine the siding under roof eaves, and the ceilings in the rooms below, for water or discoloration, indications that ice dams might have created leaks along the roof edge.

Inspect the roof for cracked, curled, or missing shingles. Asphalt shingles typically last 20 years.

WEAKENED TREES

Inspect trees for broken branches. If the limb is high up, hire a licensed arborist. If you can reach it from the ground, take it down using the three-cut technique, which prevents bark from tearing and creating an open wound on the trunk:

  • ·         Make the first cut 1 to 2 feet from the branch collar, sawing a quarter way through the bottom of the branch.
  • ·         Make the second cut 3 inches farther out from the first, sawing all the way through the branch.
  • ·         Make the final cut just beyond the branch collar, sawing from the top down.

Check trunks for signs of "sun scalding," which typically affects the south and the southwest sides of smooth-barked trees, such as maples. Inspect for roots poking through the soil, a possible sign that the tree is starting to list. If you had heavy snowfall in winter, look for bending branches. Make a mental note and check that they bounce back and produce leaves in the spring.


CRACKED PAVEMENT

Nip cracks in the bud in the driveway and paths before weeds take up residence. Home centers sell patching materials and fillers designed for asphalt and concrete surfaces. These DIY fixes might not do the trick on surfaces that have ruptured from the effects of frost heaving. For those, you'll need to hire a professional to pour or pave a new surface over stabilized soil.

If you have a path that was dry set (as opposed to set in mortar), brush stone dust or sand in the joints to lock the pavers in place and prevent weeds from invading.


New Wisconsin Carbon Monoxide Detector Rules

As of February 1, 2011, all single-family and two-family homes in Wisconsin must have carbon monoxide detectors. Alarms must be located in the basement and every floor of a home, except for attics and garages. The exception to the rule is houses without garages and without any carbon monoxide sources, such as fireplaces, furnaces, heaters, and cooking sources that use coal, wood, and so forth.


Existing residences may use battery-powered, stand-alone alarms.  New homes built after that 2/01/11 will have to have CO detectors hard-wired into the home plus a backup battery.  Read the Department of Commerce’s summary and other smoke and CO alarm resources at: http://commerce.wi.gov/SB/SB-UdcAlarmsInfo.html

Every home is subject to hundreds of code requirements and commercial and rental properties have many additional requirements. Gerrard-Hoeschler Realtors has on staff experts that can help you understand the housing regulations that impact you and your family. Contact Gerrard-Hoeschler’s President and Legal Counsel, Rick Staff, for more information. http://www.ghrealtors.com/Roster/1496/Rick-Staff.aspx


Flood Protection

Floods are the most common and widespread of all natural disasters except for fire. Floods can occur at any time but are most common after spring rains, a winter thaw or heavy thunderstorms. While it is not possible to determine exactly when a flood will occur, there are several things you can do to help ensure that your home is protected against major damages due to flooding.

Flood Protection - some helpful tips:

1. Install sewer backflow valves. In some areas, flooding can cause sewage from sanitary sewer lines to back up into houses through the drain pipes. This can cause significant water damage and can create severe health hazards. A backflow valve should only be installed by a contractor or a plumber in order to ensure its proper installation and function.

2. Raise or flood proof all heating, ventilating and/or air conditioning units. Either elevate all equipment above areas that are prone to flooding or build a concrete floodwall around the units.

3. Raise electrical service panels, fuse and circuit boxes, meters, switches and outlets at least one foot above the base flood level. Wiring should also be raised above the flood level. All of these electrical service components can be easily damaged by floods and are expensive to repair or replace.

4. Raise the washer and dryer. This can be done by placing them on cinder blocks or by building a sturdy platform for them.

5. Keep all important documents and expensive or irreplaceable items away from areas in your home that are prone to flooding.